Wuhu, China, May 13, 2024 - During the Beijing International Automotive Exhibition and a press conference at its headquarters in Wuhu last week, Chinese auto group Chery announced its 2030 global strategy for the OMODA and JAECOO brands: sell 1.5 million cars worldwide. OMODA and JAECOO aim to become the fastest-growing auto brands by operating in more than 60 markets through more than 3,000 dealerships.

In less than a year, OMODA and JAECOO expanded their presence to more than 40 markets worldwide, with a network of more than 873 dealers. They also achieved a milestone of 160,000 cars sold in one year through an enhanced brand strategy and sales structure, establishing themselves as one of the world's fastest-growing automotive brands. For their 2030 strategy, the brands will continue to step up their efforts in market expansion, network building, brand development, product layout and ecological strategy under the theme ‘New energy, a new ecosystem, a new era’.

European growth thanks to high quality

In February this year, OMODA and JAECOO launched their European strategy with their entry into Spain, followed by the opening of their first European renewable energy plant in Barcelona in April. The brands aim to set foot in more than 60 countries and bring cars to customers worldwide through more than 3,000 dealers. This summer, the car brands will also be launched in the Belgian market.

Unlike traditional brands, OMODA and JAECOO initially focused on conquering highly regulated EU markets. They continuously optimize their business structure to meet strict regulations, making them more flexible globally. This approach enables them to provide top quality products and services on a global scale and build a support system to reach a sales volume of 1.5 million vehicles in corresponding segments.

Derek Du, Managing Director Benelux of Chery, concluded, "I strongly believe in our vision to change the world of mobility and am confident that our commitment to innovation and sustainability will continue to lead us to new heights. We hope to reach a market share of nearly 10% within the same level of vehicle segments by 2030. We are all set for our new era."

Continued innovation: introduction of new models

OMODA and JAECOO will continue their differentiated product positioning strategy, with plans to further refine their product matrix and develop new leading models over the next two to three years. Soon, the OMODA 5 (combustion engine SUV) and OMODA E5 (electric SUV) along with the mid-size PHEV off-road SUV JAECOO J7 will be introduced in our country. At a recent Chery press conference attended by more than 3,000 dealer representatives from more than 80 countries and regions, the second global model, the OMODA 7, and the "Off-Road First Class" JAECOO 8 were also unveiled. The latter model was also previously presented to the general public along with the OMODA E5 and J7 PHEV at the Beijing International Automotive Exhibition. All EV and PHEV products from OMODA and JAECOO, which meet global standards, will also be introduced in every market segment, including Belgium.

Green philosophy

OMODA and JAECOO integrate their green and low-carbon philosophy not only in their product design and production, but also in brand operations and management. For example, their global public welfare platform "GREEN OJ" focuses on green activities such as wetland conservation, vegetation protection, biodiversity and ocean management through technological innovations in renewable energy and system efficiency. Cooperation with global partners is also central to their ambition for a green future.